The Rise of OTT and Ad-Supported Viewing

OTT services have grown rapidly in popularity over the past few years.

An environment has been created where content can be enjoyed regardless of location.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

Where did OTT streaming start?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

As content became available through portable devices,

the user base grew rapidly.

After the pandemic increased time spent indoors,

OTT usage increased dramatically.

The appeal and limits of OTT services

OTT allows users to watch what they prefer on demand.

Multiple OTT platforms release new shows and movies regularly.

But there are downsides as well.

Growing costs create frustration for users.

Recently, complaints about rising fees have become more common.

Understanding free streaming

Free platforms allow viewing in return for advertisements.

Users can watch movies and shows without financial burden.

FAST services are becoming more popular.

It balances cost savings and profitability.

Why is FAST becoming popular?

FAST services are quickly settling into the market.

Demand for cost-free viewing increased after COVID.

New services like KT’s “Gi Live” are website becoming attractive options.

A wide content range boosts usage.

In conclusion

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

Content consumption will keep evolving.